Theme parks are serious about helping visitors answer my second question: “What stuff do I want to see/do?”. Why don’t museums operate this way? Because unlike theme parks, which are focused on the visitor, museums are focused on their own content. Rather than addressing “What stuff do I want to see/do?,” museums tell you, “Here’s how we have chosen to organize our stuff.” Museums expect you to figure out how to interpret their institutional aggregation to create your own experience.
